Alongside the care of your property, our main priority is securing you great occupancy rates. We operate a fully integrated marketing programme to ensure that whilst loyal visitors continue to book your property, we also attract new guests to appreciate what St Ives has to offer. We take marketing your property seriously and dedicate 15% of our turnover to marketing and PR activity.
Your property speaks for itself, but to get the message out far and wide to returning and prospective guests, we manage the following on your behalf:
Working with a photography professional, we showcase the comforts and style your property has to offer. We provide multiple images of your property at its best at no extra cost.
Each property has a dedicated page on our website highlighting its unique aspects and providing an online showcase for those who look and book. Our analytics show that our website keeps visitors to our pages for over five minutes – much higher than the industry average. We are also proud that in 2013, 72% of visitors re-booked properties with us again.
Search Engine Optimisation (SEO)
As the majority of our bookings are carried out online, making sure our web pages are optimised is paramount. We invest a large majority of our marketing budget with a specialist SEO consultant who focuses on consistently improving our search rankings for popular terms online.
We work with a dedicated marketing and PR consultant to focus efforts on driving a full marketing programme online and offline that conveys the right message across multiple platforms. From regular newsletters to sponsoring events that builds a profile for properties in the portfolio, we run a range of marketing campaigns (check out our Boutique Butler programme) to make your property stand out from the crowd.
We develop meaningful stories that are of interest to both local, trade and national press to drive awareness of the properties within the Cottage Boutique portfolio. News announcements to update media on new partnerships as well as packaged-up features for in-depth media exposure, ensures we are consistently gaining positive media coverage for the benefit of our clients.
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